Real estate can be a great career provided that you have a foundation to build upon. Once you get that license you feel like you rule the world and can conquer the real estate market.
You most certainly can conquer the market however there are 3 big mistakes that new (and sometimes experienced) agents make that kill their careers. I would invite you to read below to discover these 3 mistakes and how you can avoid them.
- Failing to have a plan or the business. The plan doesn’t have to be so detailed that printing it kills a rain forest. It should be simple and to the point. A successful real estate plan should have an outline of the goals along with how to achieve them. Break down a yearly goal into a monthly goal and turn that into a weekly and daily plan. That way you only have to focus one day at a time.
- Not taking real estate seriously as work.Is being your own boss fun? It most certainly can be. What isn’t fun is doing real estate and making no money. Most agents make this mistake completely by accident. They don’t mean to not take it seriously. They model after agents who have been in the business awhile and figure that is the way to do it. Sometimes it is and sometimes it isn’t. What you don’t see is what is usually the secret sauce. What are people doing when the door is closed. To make money in real estate it is work. Make sure the model you are basing your success on is one that fits you and your personality.
- Failing to base your business on marketing.When economies get tight, like the one we are in, companies change their tunes on real estate marketing. Suddenly marketing isn’t as good as it used to be. Marketing should always be the foundation of a business and it isn’t just because I am a business and marketing coach. Does this mean you spend money and “hope” people call you. No! What it means is that your marketing should generate leads and you should aggressively follow up to see if they are interested in your product or services.
Mistake #3 is probably the biggest mistake of all. You will discover that a real estate business based on real estate marketing that generates leads can weather any economy. The marketing has to produce results quickly in order to be effective.
When you want a detailed approach to avoid these mistakes and get an insight on how to put real estate marketing to work specifically for you register for a FREE 15 minute one on one session with me at www.15MinuteBusinessHelp.com.